How Much Does TikTok Pay? 2025 Creator Payment Breakdown
TikTok creators are earning more than ever before, with the platform's Creator Rewards Program offering significantly higher payouts compared to the old Creator Fund.
In 2025, TikTok pays creators between $0.40 to $1.00 per 1,000 views depending on content type and engagement quality, representing a massive improvement from the previous rates of just $0.02 to $0.04 per thousand views.
The social media giant has completely transformed its monetisation structure, introducing multiple revenue streams that cater to creators of all sizes.
TikTok's Payment Programmes: A Major Shake-Up
First things first, TikTok doesn't pay you for every single view. Instead, it pays based on every 1,000 views your videos get, but the rates vary big time depending on the programme you're in.
In 2025, the landscape is dominated by two main systems: the old Creator Fund and the much-improved Creator Rewards Program.
The Old Guard: TikTok Creator Fund
The TikTok Creator Fund was the platform's first real shot at paying creators directly. It kicked off in 2020 and served its purpose for a while.
It was a start, but let's be honest, those numbers aren't exactly life-changing, especially when compared to other platforms.
As of early 2024, the Creator Fund is no longer available for new creators to join. Existing members could switch, but the new programme is where the real action is.
The New Kid on the Block: Creator Rewards Program
Launched in 2024 after a beta phase known as the “Creativity Program,” the Creator Rewards Program is TikTok's answer to creator complaints about low payouts. This new system is designed to reward higher-quality, longer content.
To get these higher payouts, your videos must be at least one minute long and get genuine engagement. TikTok is pushing for more substantial content, and it's putting its money where its mouth is.
How Much Does TikTok Pay for 1 Million Views?
The “million-view” question is what everyone wants to know. As you've seen, the answer depends entirely on which programme you're part of.
Here’s a simple breakdown of what you can expect in 2025:
| Monetisation Programme | Payout per 1 Million Views | Best For |
|---|---|---|
| TikTok Creator Fund (Legacy) | $20 – $40 | Short, viral clips under 60 seconds |
| Creator Rewards Program | $400 – $1,000+ | Original, high-quality videos over 1 minute |
| Top Niche Creators | $2,500 – $6,000+ | Highly-engaged audiences in valuable niches |
The message from TikTok is clear: if you want to earn serious money directly from the platform, you need to be in the Creator Rewards Program and focus on creating quality, long-form content.
How to Qualify for TikTok Monetisation in 2025?
Getting access to TikTok's payment programmes isn't a free-for-all. You need to hit some specific milestones to prove you're a serious creator.
Here are the main eligibility requirements to join the Creator Rewards Program:
For the Creator Rewards Program specifically, your videos must also be at least one minute long and have at least 1,000 views to start earning.
Check official guidelines here!
How does your Follower Count affect Earnings?
While TikTok doesn't pay you for having followers, your follower count is a huge factor in your overall earning potential. More followers generally mean more views and a higher chance of landing brand deals.
Here's a rough idea of what you can earn per post based on your influencer tier:
| TikTok Influencer Type | Number of Followers | Estimated Earnings per Post |
|---|---|---|
| Micro | 10,000 – 50,000 | $25 – $125 |
| Mid-tier | 50,000 – 500,000 | $125 – $1,250 |
| Macro | 500,000 – 1 Million | $1,250 – $2,500 |
| Mega | 1 Million+ | $2,500+ |
It's pretty clear that as your follower base grows, so does your ability to charge more for sponsored content.
Beyond Creator Payouts: 6 Other Ways to Make Money on TikTok
Relying just on the Creator Rewards Program is a rookie mistake. The highest-earning TikTokers build multiple streams of income. As an affiliate marketer or media buyer, these other avenues are where you can really shine.
This is one of the most lucrative ways to earn money on TikTok. Once you have an engaged audience, brands will pay you to feature their products. The TikTok Creator Marketplace (TTCM) is the official platform for these collaborations, connecting creators directly with brands.
Earnings can vary wildly:
Charli D’Amelio, for example, reportedly charges upwards of $100,000 for a single sponsored post.
For affiliate marketers, TikTok is a goldmine. You can promote products and earn a commission on every sale generated through your unique link.
You can place links in your bio, on a landing page linked in your bio, or directly in your videos if you have access to TikTok Shop.
Some creators are making $5,000 to $10,000+ per month from affiliate marketing alone, especially in high-value niches like tech or beauty.
TikTok Shop allows creators and brands to sell products directly through the app. You can either sell your own merchandise (like t-shirts, mugs, or digital products) or become a TikTok Shop affiliate and sell other brands' products.
This creates a smooth shopping experience for users, boosting conversion rates. You typically need at least 5,000 followers to unlock the affiliate feature for TikTok Shop.
When you go LIVE on TikTok, your followers can send you virtual “Gifts,” which can be converted into “Diamonds” and then into real cash. To go LIVE, you need at least 1,000 followers.
TikTok takes a 50% cut, but engaged creators can still pull in a decent side income, with some earning $50 to $500 per live session. Followers can also send you tips directly on your profile, letting them show support without you needing to be live.
If you're an expert in a particular field—be it marketing, fitness, or music production—you can use TikTok to promote your own consulting or coaching services.
Use your videos to provide value and build authority, then direct interested followers to your website to book a session. Many consultants charge between $100 and $500 per session.
Top 10 Highest-Earning TikTok Creators
| Rank | Creator | Estimated Annual Income | Followers | Primary Income Sources |
|---|---|---|---|---|
| #1 | Charlie D'Amelio | £17.5 million | 151.9 million | Brand deals, merchandise, media |
| #2 | Khaby Lame | £16-20 million | 161.5 million | Brand partnerships, sponsorships |
| #3 | Dixie D'Amelio | £10 million | 56.5 million | Music, brand deals, TV |
| #4 | Addison Rae | £8.5 million | 88.6 million | Acting, makeup line, partnerships |
| #5 | Bella Poarch | £5 million | 93.8 million | Music career, brand deals |
| #6 | Josh Richards | £5 million | 25.8 million | Business ventures, investments |
| #7 | Kris Collins | £4.75 million | 50.6 million | Comedy content, partnerships |
| #8 | Avani Gregg | £4.75 million | 42.7 million | Makeup collaborations, acting |
| #9 | Zach King | £3 million | 80.8 million | Content creation, workshops |
| #10 | Riyaz Aly | £2 million | 46.1 million | Brand endorsements, acting |
These top creators typically earn less than 10% of their income from direct TikTok platform payments, with the majority coming from brand partnerships, product lines, media appearances, and business opportunities enabled by their TikTok influence.
TikTok vs Other Platforms: Earning Comparison
When comparing TikTok's Creator Rewards Program to other platforms, the numbers are competitive:
TikTok's improved rates make it increasingly attractive for creators, especially those producing longer-form, educational, or niche content that performs well in the Creator Rewards Program.
Final Thoughts
So, how much does TikTok pay in 2025? The answer is: it depends, but the potential is greater than ever before.
While the old Creator Fund offered minimal payouts of $0.02 to $0.04 per 1,000 views, the new Creator Rewards Programme has raised the bar significantly, with rates of $0.40 to $1.00+ per 1,000 views for videos over a minute long.
However, the smartest creators don't put all their eggs in one basket. By combining direct payouts from TikTok with brand sponsorships, affiliate marketing, and selling their own products, they build robust and sustainable businesses.
